Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you've produced. Discover your LSI keywords and make sure you use these throughout your article …

Before pages can be optimized, research must be done to determine which keywords to target. This involves finding relevant keywords, determining their popularity, assessing the amount of competition, and deciding which keywords can be best supported with quality content. To keep search engines from ignoring your site, only use original …

Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and what you sell. If designed properly, custom web applications provide an extra level of security against hackers who typically prey on popular …

According to Google, natural links leading back to your site are definitely something to strive for. Outside of mobile design and site speed optimization, one of quickest ways to improve the UX on your site is by using a range of multimedia assets and solid content formatting. Focusing on the …

One of the most frequently asked questions by fellow SEO consultants probably is: "What online marketing tools do you use?" As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. This is rarely relevant to users …

Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. There was a time when SEO worked because a lot of big companies didn't understand how important it really was. That opened up a lot of opportunities for …

The effective frequency concept implies that a minimum number of exposures will be needed. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. Links increase the authority and trustworthiness of a …

Optimizing meta description correctly can help improve CTR. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a …

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. This certainly makes it sound like more of an indirect relationship. As Google clearly moves towards ranking websites more …

Many SEO teams seek to locate individuals to share information and other facts about a brand. Marketers feature rational appeals in many business-to-business advertising campaigns. International markets may also be served by e-commerce enterprises, especially when cultural differences, shipping problems, and internet capability problems can be solved. I asked where …

Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. Google optimization is based on the premise that the more people that like to your website, the more valuable …

While a 301 ensures a user can no longer land on a page - they are redirected to an assigned URL - canonical URLs are accessible. Without credibility, you'll lose any chance of capturing an audience's attention. And to do that, one must ensure the website ranks higher in the SERP (search …