Improve engagement by utilising reporting

A lot of people and businesses will pour money into a professional website only to find out that visitors won't magically begin appearing on their site. Then you create smaller, narrower web pages that focus on long-tail keywords and sub-topics around that pillar content. Have you ever tried to buy …

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Can gateway sites help improve my search engine placement?

This gives you the opportunity to optimize for more keywords, provide a more convenient user experience for your customers, and give more information to Google about how your site is organized. Keep a running list of all your "evergreen" pieces of content (which don't have an expiration date or a …

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What everyone ought to know about page rank

Discovering how customers seek out product information and then the manner in which they evaluate the information are keys to creating effective marketing messages. SEO practices that involve deception and are disapproved by the search engines. Although Google and others will continue to provide guidelines and tutorials on how to …

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The lazy way to quality

Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. There was a time when SEO worked because a lot of big companies didn't understand how important it really was. That opened up a lot of opportunities for …

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