You'd do topic research, much like keyword research, tracking down popular topics and ones that haven't been suitably covered by competitors, then produce high-quality content that naturally contains contextual clues that help Google categorize it and call it up for the appropriate queries. The method also experiences the disadvantage of …

Before pages can be optimized, research must be done to determine which keywords to target. This involves finding relevant keywords, determining their popularity, assessing the amount of competition, and deciding which keywords can be best supported with quality content. To keep search engines from ignoring your site, only use original …